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The Pacrascal Bag Design

By |December 18th, 2015|

A real privilege to fulfil this brief, to design and produce aspirational product for TK Hockey GmbH. We set out to design TK's range of Platinum bags that would convey the rebranding aesthetic, powerful, dynamic and futuristic. The moulded side panels are unique in the bags industry, providing protection and form during every day use.

Hug-mi™ TV Advert USA

By |December 18th, 2015|

https://www.youtube.com/watch?v=p9Mx-FwdLzM The Pacrascal's new brand Hug-mi™ is now launched in the USA with a TV campaign. A Backpack & Costume In One, the perfect gift! Hug-Mi™ – it’s the backpack that gives you a huge hug and quickly turns you into your favorite animal character. – Patented design. – Made from soft, plush fabric & high quality [...]

TK Hockey Film Project : In TK We Trust

By |December 18th, 2015|

https://www.youtube.com/watch?v=C-9-6SoTLSk The Pacrascal project art direction from storyboarding to filming, featuring a short camio from The Pacrascal aka Dan Cooper.

TK Hockey Rebrand and New Website Design

By |December 18th, 2015|

Rebranding TK Hockey as a hard edged sport brand, we've designed a new campaign for 2016/17 thats serious, punchy and futuristic in outlook. Celebrating the passion of Hockey as a hard edged sport and taking direct inspiration from the new revolutionary products TK are bringing to market such as the new carbon braid stick, and Platinum [...]