A real privilege to fulfil this brief, to design and produce aspirational product for TK Hockey GmbH. We set out to design TK's range of Platinum bags that would convey the rebranding aesthetic, powerful, dynamic and futuristic. The moulded side panels are unique in the bags industry, providing protection and form during every day use.
https://www.youtube.com/watch?v=p9Mx-FwdLzM The Pacrascal's new brand Hug-mi™ is now launched in the USA with a TV campaign. A Backpack & Costume In One, the perfect gift! Hug-Mi™ – it’s the backpack that gives you a huge hug and quickly turns you into your favorite animal character. – Patented design. – Made from soft, plush fabric & high quality [...]
https://www.youtube.com/watch?v=C-9-6SoTLSk The Pacrascal project art direction from storyboarding to filming, featuring a short camio from The Pacrascal aka Dan Cooper.
Rebranding TK Hockey as a hard edged sport brand, we've designed a new campaign for 2016/17 thats serious, punchy and futuristic in outlook. Celebrating the passion of Hockey as a hard edged sport and taking direct inspiration from the new revolutionary products TK are bringing to market such as the new carbon braid stick, and Platinum [...]
The Pacrascal in his element developing this one! Introducing Hug-mi™, the Worlds First, Fully Functional, HUGGABLE Backpack for Kids! Hug-mi™: The Huggable Backpack Here at The Pacrascal HQ we know what its like traveling with bored kids, that’s why we set about creating a backpack that would ENTERTAIN AND COMFORT kids on the move. Each PLUSH bag [...]